Apple Unveils Biggest iPhone Shakeup Ever -- Foldables and Premium Models Ahead

Apple (NASDAQ:AAPL) is preparing its most significant iPhone redesign yet, with three completely new models planned over the next three years. The changes began last September with the iPhone Air and the redesigned iPhone 17 Pro. A foldable iPhone is expected next fall, followed by a premium model featuring curved glass and an under-display camera in 2027.

Apple is also changing how it launches products. Starting in 2026, high-end models like the iPhone 18 Pro and the first foldable will release in the fall, while standard models, an e version, and the updated iPhone Air will arrive roughly six months later. This staggered schedule will ease pressure on Apple's engineering, marketing, and supply-chain teams and keep pace with competitors such as Samsung (SSNLF).

The iPhone Air will remain a smaller part of Apple's lineup, mainly serving as a testbed for new components and design features for future foldables. Apple will also release Macs, iPads, and smart-home devices in spring to smooth revenue throughout the year and balance demand across products.